Similar Search Results

Schifferstein, Hendrik N. J. (ed.); Hekkert, Paul (ed.) - 2008 - 1. ed.

Inhalt: Produktgestaltung - Produktdesign - Wahrnehmnung - Produkt - Mensch - Interaktion - human-product interaction … - Nutzer - Nutzerforschung - Visuelle Wahrnehmung - Auditive Wahrnehmung - Hörsinn - Haptik - Geruchssinn - Geschmackssinn …

Persistent link: https://www.econbiz.de/10003539376

High-end fashion as a social phenomenon : exploring the perceptions of designers and consumers

Pedro, Yael; Friedmann, Enav; Loureiro, Sandra Maria Correia - In: Journal of retailing and consumer services 79 (2024), pp. 1-11

Persistent link: https://www.econbiz.de/10015101901

Marketing strategy and corporate social responsibility

López-Rodríguez, Sofía; Smith, N. Craig - 2019

Persistent link: https://www.econbiz.de/10012160781

Cheese trademarks : Italian dairy firms' practices during the 20th century

Suffia, Ilaria; Locatelli, Andrea; Besana, Claudio - In: Business history 60 (2018) 8, pp. 1227-1254

Persistent link: https://www.econbiz.de/10012042168

The effects of products' aesthetic design on demand and marketing-mix effectiveness : the role of segment prototypicality and brand consistency

Liu, Yan; Li, Krista J.; Chen, Haipeng; Balachander, … - In: Journal of marketing 81 (2017) 1, pp. 83-102

Persistent link: https://www.econbiz.de/10011636855

Teaching design thinking in marketing : linking product design and marketing strategy in a product development class

Chen, Steven; Benedicktus, Ray; Kim, Yuna; Shih, Eric - In: Journal of marketing education : JME 40 (2018) 3, pp. 176-187

Persistent link: https://www.econbiz.de/10011954609

Will there be disruptive innovation? : identifying profitable niche segments and product designs for small- and medium-sized companies and startups

Choi, Hyunhong; Ahn, Joongha; Woo, JongRoul - In: IEEE transactions on engineering management : EM 69 (2022) 5, pp. 2057-2072

Persistent link: https://www.econbiz.de/10013431078

Factors affecting consumers' purchase decisions on green products in a developing market

Watcharapoj Sapsanguanboon; Wethaya Faijaidee - In: World review of entrepreneurship, management and … 20 (2024) 2, pp. 256-271

Persistent link: https://www.econbiz.de/10015055518

Premium customers' perception of firms' customer relationship management segmentation, identity strategies and their satisfaction

Wali, Andy Fred; Nwokah, N. Gladson - In: International journal of markets and business systems 2 (2016) 4, pp. 291-308

Persistent link: https://www.econbiz.de/10011716063

Brand exclusivity, privacy and the perception of luxury in the "physiognomy mystery" events

Pang, Phala - In: South Asian journal of business and management cases 11 (2022) 2, pp. 119-128

Persistent link: https://www.econbiz.de/10013384411

A service of the

zbw