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41
What's in a logo? : the impact of complex visual cues in equity crowdfunding
Mahmood, Ammara
;
Luffarelli, Jonathan
;
Mukesh, Mudra
- In:
Journal of business venturing
34
(
2019
)
1
,
pp. 41-62
Persistent link: https://www.econbiz.de/10011980973
Saved in:
42
Understanding the impact of perceived visual aesthetics on user evaluations : an emotional perspective
Bhandari, Upasna
;
Chang, Klarissa
;
Neben, Tillmann
- In:
Information & management : the internat. journal of …
56
(
2019
)
1
,
pp. 85-93
Persistent link: https://www.econbiz.de/10011990558
Saved in:
43
Multisensory product design : an eye-tracking experiment on driving safety and product evaluation
Wiedmann, Klaus-Peter
;
Haase, Janina
;
Bettels, Jannick
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
64
(
2018
)
4
,
pp. 6-13
Persistent link: https://www.econbiz.de/10011961755
Saved in:
44
A design analysis for eco-fashion style using sensory evaluation tools : consumer perceptions of product appearance
Wagner, Melissa
;
Curteza, Antonela
;
Hong, Yan
;
Chen, Yan
; …
- In:
Journal of retailing and consumer services
51
(
2019
),
pp. 253-262
Persistent link: https://www.econbiz.de/10012115133
Saved in:
45
A packaging visual-gustatory correspondence effect : using visual packaging design to influence flavor
perception
and healthy eating decisions
Togawa, Taku
;
Park, Jaewoo
;
Ishii, Hiroaki
;
Deng, Xiaoyan
- In:
Journal of retailing
95
(
2019
)
4
,
pp. 204-218
Persistent link: https://www.econbiz.de/10012154092
Saved in:
46
The contingent nature of the symbolic associations of visual design elements : the case of brand logo frames
Fajardo, Tatiana M.
;
Zhang, Jiao
;
Tsiros, Michael
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
4
,
pp. 549-566
Persistent link: https://www.econbiz.de/10011734548
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47
The impact of atypical product design on consumer product and brand
perception
Schnurr, Benedikt
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 609-621
Persistent link: https://www.econbiz.de/10011771422
Saved in:
48
Seeing is not necessarily liking : advancing research on package design with eye-tracking
Husić-Mehmedović, Melika
;
Omegarić, Ismir
;
Batagelj, …
- In:
Journal of business research : JBR
80
(
2017
),
pp. 145-154
Persistent link: https://www.econbiz.de/10011771473
Saved in:
49
Product development based on design attributes : an empirical analysis of perceptions and influences
Brusch, Michael
;
Baumert, Katrin
;
Kastner, Paula
- In:
International journal of quality and service sciences
9
(
2017
)
3/4
,
pp. 371-382
Persistent link: https://www.econbiz.de/10011772131
Saved in:
50
Sensory aspects of package design
Krishna, Aradhna
;
Cian, Luca
;
Aydınoğlu, Nilüfer Z.
- In:
Journal of retailing
93
(
2017
)
1
,
pp. 43-54
Persistent link: https://www.econbiz.de/10011704683
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