Leverage big data to add value to your business Social media analytics, web-tracking, and other technologies help companies acquire and handle massive amounts of data to better understand their customers, products, competition, and markets. Armed with the insights from big data, companies can...

Foreword by Prof. John L. Hennessy (Stanford University, California, USA) and Prof. David A. Patterson (University of California at Berkeley, USA). - Preface . - Introduction. - PART I - An Infl ection Point for Enterprise Applications . - 1 Desirability, Feasibility, Viability - The Impact of...