A decision-analysis approach to optimize marketing information-system configurations under uncertainty
Ganesan Shankaranarayanan; Adir Even; Paul D. Berger
| Year of publication: |
2015
|
|---|---|
| Authors: | Shankaranarayanan, Ganesan ; Even, Adir ; Berger, Paul D. |
| Published in: |
Journal of marketing analytics : JMA. - Houndmills : Palgrave Macmillan, ISSN 2050-3318, ZDB-ID 2725961-4. - Vol. 3.2015, 1, p. 14-37
|
| Subject: | data management | data warehouse | marketing data | decision analysis | information systems design | Informationsmanagement | Information management | Management-Informationssystem | Management information system | Data Warehouse | Data warehouse | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011380448