Nadeau, John; O'Reilly, Norm; Heslop, Louise - In: International Journal of Culture, Tourism and … 5 (2011) 3, pp. 235-246
Purpose – This paper aims to report on the views that tourists in China have about the country, its people, the country … survey in which responses were gathered from 288 tourists in Beijing, China during the 2008 Olympic Summer Games. The study … presents results for China's three images (country, destination, and mega‐event) using an attitudinal framework and explores …