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Yue, Chengyan; Marette, Stéphan; Beghin, John C. - In: Nontariff measures with market imperfections : trade …, (pp. 73-98). 2013

Persistent link: https://www.econbiz.de/10009789620

The effectiveness of openness in advertising for familiar and unfamiliar brands across different nationalities

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Advertising effectiveness on brand judgment and consumer preference in purchasing decision in Pakistan

Latif, Abdul; Seyd, Anwar Ali Shah G.; Halepoto, Ali Hassan - 2012

The research investigates the advertising effectiveness on brand judgment and consumer preferences in Pakistan … integrated tradition of understanding gender. The results show that advertising has positive impact on brand judgment … of the literature to support the propositions: advertising effectiveness; brand judgment; and consumer preferences. The …

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Enhancing television advertising : same-language subtitles can improve brand recall, verbal memory, and behavioral intent

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It looks green : effects of green visuals in advertising on Chinese consumers' brand perception

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The company that you keep : when to buy a competitor's keyword

Desai, Preyas S.; Shin, Woochoel; Staelin, Richard - In: Marketing science : the marketing journal of the … 33 (2014) 4, pp. 485-508

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When do consumers believe puffery claims? : the moderating role of brand familiarity and repetition

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Advertising versus invertising : the influence of social media B2C efforts on consumer attitudes and brand relationships

Bóveda-Lambie, Adriana M.; Hair, Neil - In: Online consumer behavior : theory and research in …, (pp. 209-236). 2012

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Informing, transforming, and persuading : disentangling the multiple effects of advertising on brand choice decisions

Mehta, Nitin; Chen, Xinlei; Narasimhan, Om - In: Marketing science : the marketing journal of the … 27 (2008) 3, pp. 334-355

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Wenn Sport zur Religion wird : wie die Beziehung zwischen Sportidol und Konsument auf den Erfolg der Marke wirkt ; eine empirische Studie

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