How to promote quality perception : brand advertising or geographical indication?
Year of publication: |
2013
|
---|---|
Authors: | Yue, Chengyan ; Marette, Stéphan ; Beghin, John C. |
Published in: |
Nontariff measures with market imperfections : trade and welfare implications. - Bingley [u.a.] : Emerald, ISBN 978-1-78190-754-2. - 2013, p. 73-98
|
Subject: | Herkunftsbezeichnung | Designation of origin | Markenartikel | Brand | Markenführung | Brand management | Werbung | Advertising | Produktqualität | Product quality | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception |
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