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La complessità degli stimoli visivi riguarda sia aspetti percettivi che concettuali, il cui effetto congiunto sulle reazioni del consumatore non è ancora chiaro. L’articolo analizza l’interazione tra complessità visiva e concettuale nell’ambito della valutazioni dei loghi. In...
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Purpose: This paper aims to analyze the effects of web communities vs company websites in providing tactile information considering different types of product in terms of touch diagnosticity (low- vs. high-touch products). Design/methodology/approach: Three experimental studies were conducted...
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