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Chapter 1. Introduction: Case Based Research in Tourism, Travel, and Hospitality - Rethinking Theory and Practice … Amarilis -- Chapter 5. Sales Leadership in Tourism: The Case of Contiki Canada -- Part 2. Innovation and …. Sustainability and Community Engagement -- Chapter 12. Community Involvement in Cultural Heritage Tourism: The Case of Ngorongoro …
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Tourism business executives should discover critical ways to create a memorable experience by appealing to consumers … find the sensory based memorable tourism experiences, attributes/specific elements of the hotel business. With this aim … and the critical multi-sensory organs that create memorable tourism experiences were defined. The analysis of the results …
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findings contribute to the existing body of tourism and marketing literature. Destination Management Companies (DMCs) are …
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