Narrow search
Showing 51 - 60 of 103,377
Cover Image
European studies on intercultural dimension of international business : marketing and managerial consequences
Horská, Elena (contributor) - 2011
Persistent link: https://www.econbiz.de/10009260023
Cover Image
Extending the product life cycle within an international marketing strategy : relaunching the German AUDI A4 as the Spanish SEAT Exeo
Schramm-Klein, Hanna; Wagner, Gerhard - In: Fallstudien zum Internationalen Management : Grundlagen …, (pp. 511-531). 2011
Persistent link: https://www.econbiz.de/10009307552
Cover Image
Cultural differences? : visual metaphor in advertising ; comprehension and tolerance of ambiguity in four European countries
Hooft, Andreu van; Mulken, Margot van; Nedertigt, Ulrike - In: The changing roles of advertising : [extended versions …, (pp. 351-364). 2013
Persistent link: https://www.econbiz.de/10009773933
Cover Image
Spaniards and Spanish product image among the Chinese : implications for marketing strategies
Aramendia-Muneta, Maria Elena; Grande Esteban, Ildefonso - In: Journal of China marketing 6 (2016) 1, pp. 79-95
Persistent link: https://www.econbiz.de/10011559387
Cover Image
Relevant dimensions and contextual weights of distance in international business decisions : evidence from Spanish and Chinese outward FDI
Drogendijk, Henrieke Johanna; Martín Martín, Oscar - In: International business review : the official journal of … 24 (2015) 1, pp. 133-147
Persistent link: https://www.econbiz.de/10010477105
Cover Image
The effect of social media adoption on exporting firms' performance
Alarcón, María del Carmen; Rialp Criado, Alex; Rialp … - In: Entrepreneurship in international marketing, (pp. 161-186). 2015
Persistent link: https://www.econbiz.de/10010493031
Cover Image
Zara : globale Mode zu lokalen Preisen
Schmid, Stefan; Hefter, Katharina - In: Strategien der Internationalisierung : Fallstudien und …, (pp. 229-243). 2013
Persistent link: https://www.econbiz.de/10009682306
Cover Image
La diversificación de las exportaciones españolas : un enfoque agregado basado en la hipótesis granular ; 1988-2011
Rosal Fernández, Ignacio del - In: Información comercial española : ICE : revista de … 881 (2014), pp. 151-166
Persistent link: https://www.econbiz.de/10011389396
Cover Image
Export performance : insights on the Spanish wine industry
Bardají Azcárate, Isabel; Estavillo, Julio; Iraizoz … - In: European journal of international management : EJIM 8 (2014) 4, pp. 392-414
Persistent link: https://www.econbiz.de/10011295393