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Cultural variations in the use of marketing signals : a multilevel analysis of the motion picture industry
Akdeniz, M. Billur; Talay, M. Berk - In: Journal of the Academy of Marketing Science 41 (2013) 5, pp. 601-624
Persistent link: https://www.econbiz.de/10010126670
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The interactive effects of product and brand portfolio strategies on brand performance : longitudinal evidence from the U.S. automotive industry
Kirca, Ahmet H.; Randhawa, Praneet; Talay, M. Berk; … - In: International journal of research in marketing : IJRM ; … 37 (2020) 2, pp. 421-439
Persistent link: https://www.econbiz.de/10012288678
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Stock market reactions to new product launches in international markets : the moderating role of culture
Talay, M. Berk; Akdeniz, M. Billur; Obal, Michael W.; … - In: Journal of international marketing 27 (2019) 4, pp. 81-98
Persistent link: https://www.econbiz.de/10012132733
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When do the stock market returns to new product preannouncements predict product performance? : empirical evidence from the U.S. automotive industry
Talay, M. Berk; Akdeniz, M. Billur; Kirca, Ahmet H. - In: Journal of the Academy of Marketing Science 45 (2017) 4, pp. 513-533
Persistent link: https://www.econbiz.de/10011737461
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Cultural variations in the use of marketing signals: a multilevel analysis of the motion picture industry
Akdeniz, M. Billur; Talay, M. Berk - In: Journal of the Academy of Marketing Science 41 (2013) 5, pp. 601-624
Persistent link: https://www.econbiz.de/10010162037
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Looking back to move forward : reviews and analyses of literature in industrial marketing
Akdeniz, M. Billur; Talay, M. Berk; Kirca, Ahmet H. - In: Industrial marketing management : the international … 110 (2023), pp. A4-A6
Persistent link: https://www.econbiz.de/10014306721
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What causes break-ups? : factors driving the dissolution of marketing oriented international joint ventures
Talay, Mehmet Berk; Akdeniz, M. Billur - In: New challenges to international marketing, (pp. 227-256). 2009
Persistent link: https://www.econbiz.de/10003850212
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An integrated marketing capability benchmarking approach to dealer performance through parametric and nonparametric analyses
Akdeniz, M. Billur; Gonzalez-Padron, Tracy; Calantone, … - In: Industrial marketing management : the international … 39 (2010) 1, pp. 150-160
Persistent link: https://www.econbiz.de/10003962941
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Signaling quality : an examination of the effects of marketing and nonmarketing-controlled singals on perceptions of automotive brand quality
Akdeniz, M. Billur; Calantone, Roger J.; Voorhees, Clay M. - In: The journal of product innovation management : an … 31 (2014) 4, pp. 728-743
Persistent link: https://www.econbiz.de/10010375906
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Benchmarking sales staffing efficiency in dealerships using extended data envelopment analysis
Gonzalez-Padron, Tracy; Akdeniz, M. Billur; Calantone, … - In: Journal of business research : JBR 67 (2014) 9, pp. 1904-1911
Persistent link: https://www.econbiz.de/10010379208