Similar Search Results

Can systems integration lead to improved performance? : the role of strategic alliances

Geleilate, José Mauricio Galli; Parente, Ronaldo Couto; … - In: Industrial marketing management : the international … 95 (2021), pp. 17-28

Persistent link: https://www.econbiz.de/10012588293

Completing the market orientation matrix : the impact of proactive competitor orientation on innovation and firm performance

Schulze, Anja; Townsend, Janell D.; Talay, M. Berk - In: Industrial marketing management : the international … 103 (2022), pp. 198-214

Persistent link: https://www.econbiz.de/10013255674

Choice of ownership mode in joint ventures: An event history analysis from the automotive industry

Talay, M. Berk; Cavusgil, S. Tamer - In: Industrial marketing management : the international … 38 (2009) 1, pp. 71-83

Persistent link: https://www.econbiz.de/10008446492

Choice of ownership mode in joint ventures: An event history analysis from the automotive industry

Talay, M. Berk; Cavusgil, S. Tamer - In: Industrial marketing management : the international … 38 (2009) 1, pp. 71-83

Persistent link: https://www.econbiz.de/10008879159

Why and When to Launch New Products During a Recession : An Empirical Investigation of the U.K. FMCG Industry and the U.S. Automobile Industry

Talay, M. Berk; Pauwels, Koen; Steven, SEGGIE - 2022

Do new products launched during a recession perform better? Does the severity of the recession matter? Are products more successful when launched earlier or later in a recession? These are all questions of managerial importance that as yet remain unanswered in the extant marketing literature....

Persistent link: https://www.econbiz.de/10014256392

Why and when to launch new products during a recession : an empirical investigation of the U.K. FMCG industry and the U.S. automobile industry

Talay, M. Berk; Pauwels, Koen; Seggie, Steven H. - In: Journal of the Academy of Marketing Science 52 (2024) 2, pp. 576-598

Persistent link: https://www.econbiz.de/10015047905

Happily (n)ever after : an empirical examination of the termination of IJVs across emerging versus developed markets

Billur Akdeniz, M.; Berk Talay, M. - In: Journal of business research : JBR 148 (2022), pp. 390-404

Persistent link: https://www.econbiz.de/10013325495

Global brand architecture position and market-based performance : the moderating role of culture

Talay, M. Berk; Townsend, Janell D.; Yeniyurt, Sengun - In: Journal of international marketing 23 (2015) 2, pp. 55-72

Persistent link: https://www.econbiz.de/10011292297

The Design of Things to Come: How Ordinary People Create Extraordinary Products by Craig M. Vogel, Jonathan Cagan, and Peter Boatwright

Billur Akdeniz, M. - In: The journal of product innovation management : an … 23 (2006) 5, pp. 467-468

Persistent link: https://www.econbiz.de/10007280690