Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Awareness of and attitudes tow...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Celebrity endorsement
1
Celebrity-Werbung
1
Social Web
1
Social relations
1
Social web
1
Soziale Beziehungen
1
Type of publication
All
Article
2
Book / Working Paper
1
Type of publication (narrower categories)
All
Aufsatz im Buch
1
Book section
1
Language
All
English
2
Undetermined
1
Author
All
Alperstein, Neil M.
3
Peyrot, Mark
1
Published in...
All
Journal of advertising research
1
The Routledge companion to advertising and promotional culture
1
Source
All
ECONIS (ZBW)
1
OLC EcoSci
1
USB Cologne (EcoSocSci)
1
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The impact of social media on imaginary social relationships with media figures/celebrities who appear in advertising
Alperstein, Neil M.
- In:
The Routledge companion to advertising and promotional …
,
(pp. 192-204)
.
2013
Persistent link: https://www.econbiz.de/10010197569
Saved in:
2
Advertising in everyday life
Alperstein, Neil M.
-
2003
Persistent link: https://www.econbiz.de/10004784845
Saved in:
3
Consumer Awareness of Prescription Drug Advertising
Alperstein, Neil M.
;
Peyrot, Mark
- In:
Journal of advertising research
33
(
1993
)
4
,
pp. 50-56
Persistent link: https://www.econbiz.de/10006540279
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
