The purpose of this paper is to determine the internal/external factors that lead to fluctuation in marketplace. Before introducing new products in the market, organization needs proper understanding of the market which can be realized through sound mathematical modeling and scientific decision...

Purpose: Today, a firm’s major concern is to know the way in which an innovation is adopted in the marketplace. The purpose of this paper is to focus on the two-stage nature of diffusion process in which the time lag between people being informed and their act of making final purchase is...

Purpose – Mathematical modeling of innovation diffusion is a constantly evolving field within marketing science. The diffusion process explains the dispersion of an innovation among potential buyers. Prior research on innovation diffusion has been based on modeling varied aspects of real life...