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Using hierarchical Bayes draws for improving shares of choice predictions in conjoint simulations : a study based on conjoint choice data

Hein, Maren; Goeken, Nils; Kurz, Peter; Steiner, Winfried J. - In: European journal of operational research : EJOR 297 (2022) 2, pp. 630-651

Persistent link: https://www.econbiz.de/10013259868

Estimating time-varying parameters in brand choice models : a semiparametric approach

Guhl, Daniel; Baumgartner, Bernhard; Kneib, Thomas; … - In: International journal of research in marketing : IJRM ; … 35 (2018) 3, pp. 394-414

Persistent link: https://www.econbiz.de/10011943226

Latent class conjoint choice models : a guide for model selection, estimation, validation, and interpretation of results

Paetz, Friederike; Hein, Maren; Kurz, Peter; Steiner, … - In: Marketing : ZFP ; journal of research and management 41 (2019) 4, pp. 3-20

Persistent link: https://www.econbiz.de/10012149198

A comparison of semiparametric and heterogeneous store slaes models for optimal category pricing

Weber, Anett; Steiner, Winfried J.; Lang, Stefan - In: OR spectrum : quantitative approaches in management 39 (2017) 2, pp. 403-445

Persistent link: https://www.econbiz.de/10011707124

The benefits of incorporating utility dependencies in finite mixture probit models

Paetz, Friederike; Steiner, Winfried J. - In: OR spectrum : quantitative approaches in management 39 (2017) 3, pp. 793-819

Persistent link: https://www.econbiz.de/10011707230

Flexible estimation of time-varying effects for frequently purchased retail goods : a modeling approach based on household panel data

Baumgartner, Bernhard; Guhl, Daniel; Kneib, Thomas; … - In: OR spectrum : quantitative approaches in management 40 (2018) 4, pp. 837-873

Persistent link: https://www.econbiz.de/10011959609

Modeling multiplicative interaction effects in Gaussian structured additive regression models

Aschersleben, Philipp; Granna, Julian; Kneib, Thomas; … - 2024

Gaussian Structured Additive Regression provides a flexible framework for additive decomposition of the expected value with nonlinear covariate effects and time trends, unit- or cluster-specific heterogeneity, spatial heterogeneity, and complex interactions between covariates of different types....

Persistent link: https://www.econbiz.de/10014477416

Multimodal preference heterogeneity in choice-based conjoint analysis : a simulation study

Goeken, Nils; Kurz, Peter; Steiner, Winfried J. - In: Journal of business economics : JBE 94 (2024) 1, pp. 137-185

Persistent link: https://www.econbiz.de/10014494374

A semiparametric approach to estimating reference price effects in sales response models

Aschersleben, Philipp; Steiner, Winfried J. - In: Journal of business economics : JBE 92 (2022) 4, pp. 591–643

Persistent link: https://www.econbiz.de/10013438849

"Advanced data analysis techniques with marketing applications" : editorial

Paetz, Friederike; Steiner, Winfried J.; Hruschka, Harald - In: Journal of business economics : JBE 92 (2022) 4, pp. 557–561

Persistent link: https://www.econbiz.de/10013438850