Maia Bairrada, Cristela; Fontes da Costa, João; … - In: International Journal of Pharmaceutical and Healthcare … 15 (2021) 2, pp. 282-297
Purpose: The purpose of this paper is to present a conceptual model that intends to identify the determinants and consequences of brand credibility, specifically in the pharmaceutical industry. Design/methodology/approach: The hypotheses developed according to the proposed model were tested...