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Survey report on the use of payment instruments - business
Ceca, Kliti; Pllaha, Alban; Semi, Valentina - 2013
Persistent link: https://www.econbiz.de/10010339918
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Neuromarketing am Point of Sale (POS)
Traindl, Arndt - In: Neuromarketing : Erkenntnisse der Hirnforschung für …, (pp. 151-163). 2014
Persistent link: https://www.econbiz.de/10010341963
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La qualité de service dans la grande distribution brésilienne : effets sur l'intention d'achat de la marque de distributeur
Diallo, Mbaye Fall; Philippe, Jean; Seck, Anne Marianne - 2014
Persistent link: https://www.econbiz.de/10010370765
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Building and using a micromarketing platform
Yamanaka, Masahiko - In: From Little's law to marketing science : essays in …, (pp. 161-173). 2016
Persistent link: https://www.econbiz.de/10011436075
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Die letzte Hürde zum Kunden bleibt analog
Kistner, Joachim - In: Marktplätze im Umbruch : digitale Strategien für …, (pp. 237-245). 2015
Persistent link: https://www.econbiz.de/10011441158
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Impact of store format on shopping involvement
Sinha, P. K.; Uniyal, Dwarika Prasad - 2016
Persistent link: https://www.econbiz.de/10011535368
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Essays on psychological distance in retailing
Junc, Vanessa - 2015
Persistent link: https://www.econbiz.de/10011454796
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Gilt and guilt : should luxury and charity partner at the point of sale?
Hagtvedt, Henrik; Patrick, Vanessa M. - In: Journal of retailing 92 (2016) 1, pp. 56-64
Persistent link: https://www.econbiz.de/10011484048
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The relative importance of the different relationship platforms (physical and virtual) in the consumer experience of luxury brands : how has it changed from the company perspective...
Peretti, Paola; Sawhney, Mohanbir S. - In: Global marketing strategies for the promotion of luxury …, (pp. 133-154). 2016
Persistent link: https://www.econbiz.de/10011484684
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The role of within-trip dynamics in unplanned versus planned purchase behavior
Gilbride, Timothy J.; Inman, J. Jeffrey; Melville … - In: Journal of marketing 79 (2015) 3, pp. 57-73
Persistent link: https://www.econbiz.de/10011485862