Purpose: This paper aims to examine the content dimensions and methods of accelerating the entrepreneurial learning (EL) triggered by participating in learning events, such as factory tours. It particularly focuses on the Italian case of Open Factory – an open-doors event of industrial...

Purpose: This study expands the debate on the reasons that wine producers adopt sustainable, organic wine production. It aims to ascertain the enabling factors facilitating behavioral intention regarding such an adoption and whether these factors can be combined in a conceptual, measurable...

This study proposes and assesses the effectiveness of a solution for disseminating trust in the technology transfer services. Focusing on the original experience of a science park located in Northern Italy, we propose a model focused on interface figures capable of conducting a direct dialogue...

<i> Prodotti socialmente controversi e la comunicazione sociale nell’università. Il progetto "Giovani e Fumo" dell’Università di Verona </i> (di Elena Giaretta) - ABSTRACT: L’affermarsi del cosiddetto marketing concept, nell’elevare la soddisfazione delle aspettative del consumatore al centro...

Purpose – The aim of the paper is to consider whether constant product innovation is compatible with the ethical management of a business. The question arises out of observations of two pressures exerted by global competition, i.e. the speed of change, which pushes in the direction of...