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Preston, Lee E.; Bloom, Paul N. - In: California management review 26 (1983), pp. 100-119

Persistent link: https://www.econbiz.de/10003497488

Bloom, Paul N.; Kotler, Philip - In: Harvard-Manager : Periodikum zu Theorie u. Praxis d. … (1983) 3, pp. 74-82

Persistent link: https://www.econbiz.de/10003497643

Bloom, Paul N.; Silver, Mark J. - In: Harvard business review : HBR 54 (1976) 1, pp. 23-36, 40-42 [u.a.]

Persistent link: https://www.econbiz.de/10001932971

Bloom, Paul N.; Stern, Louis W. - In: Business horizons 19 (1976) 5, pp. 87-93

Persistent link: https://www.econbiz.de/10001932975

Bloom, Paul N.; Dholakia, Nikhilesh - In: Journal of marketing 37 (1973) 4, pp. 63-67

Persistent link: https://www.econbiz.de/10001932986

Bloom, Paul N.; Greyser, Stephen A. - In: Harvard business review : HBR 59 (1981) 6, pp. 130-139

Persistent link: https://www.econbiz.de/10001932990

Bloom, Paul N.; Novelli, William D. - In: Journal of marketing 45 (1981) 2, pp. 79-88

Persistent link: https://www.econbiz.de/10001932998

Bloom, Paul N.; Kotler, Philip - In: Sunrise ... sunset : challenging the myth of industrial …, (pp. 501-514). 1985

Persistent link: https://www.econbiz.de/10001933002

Bloom, Paul N.; Kotler, Philip - In: Harvard business review : HBR 53 (1975) 6, pp. 63-72

Persistent link: https://www.econbiz.de/10001933008

Bloom, Paul N.; Gundlach, Gregory T.; Cannon, Joseph P. - 1999

Persistent link: https://www.econbiz.de/10001391115

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