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Shah, Denish; Kumar, V.; Zhao, Yi - In: Journal of marketing research : JMR 52 (2015) 2, pp. 147-165

Persistent link: https://www.econbiz.de/10010526579

Kumar, V.; Chattaraman, Veena; Neghina, Carmen; Skiera, … - In: Journal of service management 24 (2013) 3, pp. 330-352

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Gupta, Suraksha; Kumar, V. - In: Journal of world business : JWB 48 (2013) 3, pp. 311-320

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Kumar, V.; Petersen, J. Andrew; Leone, Robert P. - In: Journal of marketing 77 (2013) 1, pp. 68-86

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Kumar, Vikas - In: Czech economic review : acta Universitatis Carolinae … 6 (2012) 1, pp. 59-79

Persistent link: https://www.econbiz.de/10009728060

Kumar, V.; Sharma, Amalesh; Shah, Riddhi; Rajan, Bharath - In: Journal of international marketing 21 (2013) 1, pp. 57-80

Persistent link: https://www.econbiz.de/10009731372

Agrawal, Ankush; Kumar, Vikas - 2012

Persistent link: https://www.econbiz.de/10009735201

Babu, P. G.; Kumar, Vikas; Mehra, Poonam - In: India development report 7 (2012), pp. 266-285

Persistent link: https://www.econbiz.de/10009698041

Kumar, V.; Mirchandani, Rohan - In: MIT sloan management review 54 (2012/13) 1, pp. 55-61

Persistent link: https://www.econbiz.de/10009661386

Kumar, V.; Madan, Jatinder; Gupta, Pradeep - In: International journal of production research 50 (2012) 18, pp. 5181-5194

Persistent link: https://www.econbiz.de/10009667354

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