Increasing the ROI of social media marketing
by V. Kumar and Rohan Mirchandani
| Year of publication: |
2012
|
|---|---|
| Authors: | Kumar, V. ; Mirchandani, Rohan |
| Published in: |
MIT sloan management review. - Cambridge, Mass. : MIT, ISSN 1532-9194, ZDB-ID 2039388-X. - Vol. 54.2012/13, 1, p. 55-61
|
| Subject: | Online-Marketing | Internet marketing | Return on Investment | Return on investment | Social Web | Social web |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009661386