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The presence of copycat private labels in a product set increases consumers' choice ease when shopping with an abstract mindset
Kelting, Katie; Berry, Christopher; Horen, Femke van - In: Journal of business research : JBR 99 (2019), pp. 264-274
Persistent link: https://www.econbiz.de/10012023631
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How to brand your private labels
Geyskens, Inge; Keller, Kristopher Oliver; Dekimpe, … - In: Business horizons 61 (2018) 3, pp. 487-496
Persistent link: https://www.econbiz.de/10011866418
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Innovation cloning : the introduction and performance of private label innovation copycats
Ter Braak, Anne; Deleersnyder, Barbara - In: Journal of retailing 94 (2018) 3, pp. 312-327
Persistent link: https://www.econbiz.de/10011930798
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Antecedents and consequences of private brand purchase : a systematic review and a conceptual framework
Muruganantham, G.; Priyadharshini, K. - In: International journal of retail & distribution management 45 (2017) 6, pp. 660-682
Persistent link: https://www.econbiz.de/10011747858
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The improatance of store image and retail service quality in private brand image-building
Alić, Adi; Agić, Emir; Činjarević, Merima - In: Entrepreneurial business and economics review : EBER 5 (2017) 1, pp. 27-42
Persistent link: https://www.econbiz.de/10011802899
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The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora; Juntunen, Mari - In: The journal of product & brand management 32 (2023) 7, pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
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The impact of negative income shocks on the relative prices of private label products : the Covid-19 episode
Yürek, Serdar - 2023
Persistent link: https://www.econbiz.de/10014469225
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The Impact of Private Label Introduction on Assortment, Prices, and Profits of Retailers
Ma, Meilin; Siebert, Ralph - 2021
We study how the introduction of private-label brands (PLs) affects retailers’ prices, demand, and profits, explicitly accounting for assortment adjustments of national brands (NBs) in retail stores. Using a detailed dataset on the U.S. beef market, we find that, when PLs are added to the...
Persistent link: https://www.econbiz.de/10013322782
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Private label line proliferation and private label tier pricing : a new dimension of competition between private labels and national brands
Hökelekli, Gizem; Lamey, Lien; Verboven, Frank - In: Journal of retailing and consumer services 36 (2017), pp. 39-52
Persistent link: https://www.econbiz.de/10011697876
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Private labels in marketplaces
Shopova, Radostina - In: International journal of industrial organization 89 (2023), pp. 1-16
Persistent link: https://www.econbiz.de/10014546104