Cross-national differences in price-role orientation and their impact on retail markets
Year of publication: |
2015
|
---|---|
Authors: | Zielke, Stephan ; Komor, Marcin |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 43.2015, 2, p. 159-180
|
Subject: | Price roles | Retailing | Store brands | Store formats | Einzelhandel | Retail trade | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Handelsmarke | Store brand | Einzelhandelspreis | Retail price | Preismanagement | Pricing strategy |
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