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Relationships and networks

Möller, K. E. Kristian - In: Marketing theory : a student text, (pp. 304-329). 2010

Persistent link: https://www.econbiz.de/10003950912

Theory map of business marketing : relationships and networks perspectives

Möller, K. E. Kristian - In: Industrial marketing management : the international … 42 (2013) 3, pp. 324-335

Persistent link: https://www.econbiz.de/10009766133

Research traditions in marketing : theoretical notes

Möller, K. E. Kristian - 1992

Persistent link: https://www.econbiz.de/10000849435

Questioning the theory-praxis gap in marketing : types and drivers of research implementation

Möller, K. E. Kristian - In: European journal of marketing : EJM 51 (2017) 7/8, pp. 1163-1172

Persistent link: https://www.econbiz.de/10011725650

Strategic flexibility in open innovation - designing business models for open source software

Rajala, Risto; Westerlund, Mika; Möller, Kristian - In: European journal of marketing : EJM 46 (2012) 10, pp. 1368-1389

Persistent link: https://www.econbiz.de/10010023237

Service Innovation Myopia? A New Recipe for Client-ProviderValue Creation

Möller, Kristian; Rajala, Risto; Westerlund, Mika - In: California management review : CMR 50 (2008) 3, pp. 31-48

Persistent link: https://www.econbiz.de/10008056958

Social capital in the growth of science-and-technology-based SMEs

Partanen, Jukka; Möller, Kristian; Westerlund, Mika; … - In: Industrial marketing management : the international … 37 (2008) 5, pp. 513-522

Persistent link: https://www.econbiz.de/10008062076

Social capital in the growth of science-and-technology-based SMEs

Partanen, Jukka; Möller, Kristian; Westerlund, Mika; … - In: Industrial marketing management : the international … 37 (2008) 5, pp. 513-523

Persistent link: https://www.econbiz.de/10008892753

Strategic flexibility in open innovation – designing business models for open source software

Rajala, Risto; Westerlund, Mika; Möller, Kristian - In: European Journal of Marketing 46 (2012) 10, pp. 1368-1388

Purpose – This paper seeks to explore how market orientation facilitates the strategic flexibility of business models grounded in open innovation. The authors suggest that the new paradigm of open innovation may impact a firm's adaptability and responsiveness under conditions of environmental...

Persistent link: https://www.econbiz.de/10014722859

Research approaches as decision heuristics in marketing research

Möller, K. E. Kristian; Ranta, Timo - 1993

Persistent link: https://www.econbiz.de/10000864100