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Metric and interpretive explorations of macromarketing
Shultz, Clifford J.; Holbrook, Morris B.; Lehmann, Donald R. - In: Journal of macromarketing : examining the interactions … 29 (2009) 3, pp. 217-219
Persistent link: https://www.econbiz.de/10003893379
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The paradoxical relationships between marketing and vulnerability
Shultz, Clifford J.; Holbrook, Morris B. - In: Journal of public policy & marketing : JPP & M ; an … 28 (2009) 1, pp. 124-127
Persistent link: https://www.econbiz.de/10003875247
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Marketing and the tragedy of the commons : a synthesis, commentary, and analysis for action
Shultz, Clifford J.; Holbrook, Morris B. - 2009
Persistent link: https://www.econbiz.de/10003876853
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"Radical" experiential views : the consumption experience and customer value
Holbrook, Morris B. - 2015
Persistent link: https://www.econbiz.de/10010513827
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The early years: attitudes, brand loyalty, and perceived risk
Jacoby, Jacob; Holbrook, Morris B.; Buck, Meera J.; … - 2015
Persistent link: https://www.econbiz.de/10011444678
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Quantitative methods : MDS, MDA, CCA, and beyond
Holbrook, Morris B. - 2015
Persistent link: https://www.econbiz.de/10010504955
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Nostalgia and age-related preferences
Holbrook, Morris B. - 2015
Persistent link: https://www.econbiz.de/10010504958
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Esthetics and tastes, Part II: effects of personality, class, and expertise
Holbrook, Morris B. - 2015
Persistent link: https://www.econbiz.de/10010504962
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Esthetics and tastes, Part I: art and entertainment
Holbrook, Morris B. - 2015
Persistent link: https://www.econbiz.de/10010504974
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Emotions
Holbrook, Morris B. - 2015
Persistent link: https://www.econbiz.de/10010504982