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Feldman, Jon; Korula, Nitish; Mirrokni, Vahab; … - In: Internet and network economics : 5th international …, (pp. 374-385). 2009

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Social media optimization : identifying an optimal strategy for increasing network size on Facebook

Ballings, Michel; Van den Poel, Dirk; Bogaert, Matthias - In: Omega : the international journal of management science 59 (2016), pp. 15-25

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The geometry of online packing linear programs

Molinaro, Marco; Ravi, Ramamoorthi - In: Mathematics of operations research 39 (2014) 1, pp. 46-59

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Oracle-based robust optimization via online learning

Ben-Tal, Aharon; Hazan, Elad; Koren, Tomer; Mannor, Shie - In: Operations research 63 (2015) 3, pp. 628-638

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An asymptotically tight learning algorithm for mobile-promotion platforms

Feng, Zhichao; Dawande, Milind; Janakiraman, Ganesh; … - In: Management science : journal of the Institute for … 69 (2023) 3, pp. 1536-1554

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Robust optimization for spread quality and shortfall in guaranteed targeted display advertising planning

Dai, Wenqiang; Liu, Min; Chu, Chengbin; Liu, Ming - In: Computers & operations research : an international journal 161 (2024), pp. 1-17

The problem addressed in this paper is the impression allocation planning of Guaranteed Targeted Display Advertising (GTDA) problem in online display advertising market. In this problem, a publisher desires (1) an even spread of impressions, i.e., ad exposures, across various audience segments,...

Persistent link: https://www.econbiz.de/10014557765