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Key messages and message integrity as concepts and metrics in communication evaluation
Carroll, Craig E.; Huang-Horowitz, Nell C.; McKeever, … - In: Journal of communication management : an international … 18 (2014) 4, pp. 386-401
Persistent link: https://www.econbiz.de/10010461460
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The use of public relations in projecting an organization's positive image
Olariu, Ioana - In: Studies and scientific researches / Faculty of Economic … 25 (2017), pp. 99-104
Persistent link: https://www.econbiz.de/10011802391
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Responsibility in mass communication
Schramm, Wilbur Lang - 1957
Persistent link: https://www.econbiz.de/10000673491
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Media context of contemporary public relations and journalism
Washbourne, Neil - In: Exploring public relations, (pp. 68-81). 2009
Persistent link: https://www.econbiz.de/10003946693
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COVID-19, strategic language, and communication : implications of mass media to the ethical well-being of the society
Agbede, Grace Temiloluwa; Mheta, Gift - 2022
Persistent link: https://www.econbiz.de/10013503717
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Controversies in Media Ethics
Gordon, A. David David - 2012 - 3rd ed
Controversies in Media Ethics offers students, instructors and professionals multiple perspectives on media ethics …
Persistent link: https://www.econbiz.de/10012676730
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Kommunikation mit dem Kunden: Marken-PR und Produkt-PR als Instrumente der Marktkommunikation
Szyszka, Peter - In: Handbuch Unternehmenskommunikation, (pp. 741-756). 2007
Persistent link: https://www.econbiz.de/10003441807
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Multimediale Public Relations bei Messegesellschaften
Kalka, Regine; Krähling, Sabrina - 2009
Messen brauchen Medien und Medien brauchen Messen. Als mediale Großereignisse ziehen Messen eine Vielzahl von Medienvertretern an. Die PR-Arbeit bei Messegesellschaften ist daher ein ist vielschichtiges Feld, welches diverse Einflussfaktoren zu berücksichtigen hat. Insbesondere die...
Persistent link: https://www.econbiz.de/10003813635
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Publicity as covert marketing? : the role of persuasion knowledge and ethical perceptions on beliefs and credibility in a video news release story
Nelson, Michelle R.; Park, Jiwoo - In: Journal of business ethics : JOBE 130 (2015) 2, pp. 327-341
Persistent link: https://www.econbiz.de/10011337130