Mayer, Karl J.; Bowen, John T.; Moulton, Margaret R. - In: Journal of Services Marketing 17 (2003) 6, pp. 621-639
This paper presents a two‐dimensional model of service process that is linked to customer encounter satisfaction and is modified by a customer’s perceptual filters, including brand image and customer mood. The first dimension is comprised of fixed (structural) descriptors, while the second...