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A content analysis of television food advertising to children : comparing low and general-nutrition food
Kim, Hyuksoo; Lee, Doohwang; Hong, Yangsun; Ahn, Jungsun; … - In: International journal of consumer studies 40 (2016) 2, pp. 201-210
Persistent link: https://www.econbiz.de/10011488480
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Adolescents' responses to cereal ads : an assessment of weight and gender
Castonguay, Jessica; Bakir, Aysen; Blodgett, Jeffrey G. - In: Journal of food products marketing : innovations in … 25 (2019) 8, pp. 785-804
Persistent link: https://www.econbiz.de/10012243706
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Targeting the young food consumer
Soni, Pavleen; Vohra, Jyoti - In: Marketing intelligence & planning 32 (2014) 5, pp. 630-645
Persistent link: https://www.econbiz.de/10010406670
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The influence of PSA's likeability on children’s intentions to eat healthy food
Nicolini, Valentina; Cassia, Fabio - In: International review on public and non-profit marketing 19 (2022) 1, pp. 15-36
Persistent link: https://www.econbiz.de/10013168352
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Consumer wisdom : a mindful connection between healthy food advertising and obesity prevention
Hussain, Khalid; Junaid, Muhammad; Javed, Muzhar; Ali, … - In: European journal of marketing 56 (2022) 11, pp. 3032-3053
Persistent link: https://www.econbiz.de/10013457409
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Childrens and young adults' generalized attitudes toward foods in unbranded mobile games
Priluck, Randi L.; Pirog, Stephen F., III.; Wisenblit, … - In: Young consumers : insight and ideas for responsible … 24 (2023) 2, pp. 219-233
Persistent link: https://www.econbiz.de/10014302605
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Parents’ views of supermarket fun foods and the question of responsible marketing
Den Hoed, Rebecca C.; Elliott, Charlene - In: Young consumers : insight and ideas for responsible … 14 (2013) 3, pp. 201-215
Persistent link: https://www.econbiz.de/10010188079
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Creating an environment in which youths are encouraged to eat a healthier diet
Goldberg, Marvin E.; Gunasti, Kunter - In: Journal of public policy & marketing : JPP & M ; an … 26 (2007) 2, pp. 162-181
Persistent link: https://www.econbiz.de/10003672080
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Creating an Environment in Which Youths Are Encouraged to Eat a Healthier Diet
Goldberg, Marvin E.; Gunasti, Kunter - 2015
marketing activities of food-related companies around the classic four Ps. The authors first discuss product, price, and … consider how food marketers have contributed to this problem and how they might help resolve it. The article organizes the … commercial end points in the food channel: (1) supermarkets, (2) convenience stores, (3) restaurants, and (4) schools. The …
Persistent link: https://www.econbiz.de/10014137465
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A macro-level assessment of introducing children food advertising restrictions on children's unhealthy food cognitions and behaviors
Lwin, May O.; Yee, Andrew Z. H.; Lau, Jerrald; Ng, … - In: International journal of advertising : the review of … 39 (2020) 7, pp. 990-1011
Persistent link: https://www.econbiz.de/10012395637