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What makes Facebook brand posts engaging? : a content analysis of Facebook brand post text that increases shares, likes, and comments to influence organic viral reach

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Drama goes viral : effects of story development on shares and views of online advertising videos

Quesenberry, Keith A.; Coolsen, Michael K. - In: Journal of interactive marketing : a quarterly … 48 (2019), pp. 1-16

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Social media strategy : marketing and advertising in the consumer revolution

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Social media strategy : marketing, advertising, and public relations in the consumer revolution

Quesenberry, Keith A. - 2025 - Fourth edition

"This essential guide to marketing, advertising, and PR unlocks current strategies to build and leverage consumer influence across social media. The fourth edition features concise, graphics-oriented sections that get students creating content early. Updates throughout complement new sections on...

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Social media strategy : marketing, advertising, and public relations in the consumer revolution

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