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Trust as a facilitator of co-creation in customer-salesperson interaction : an imperative for the realization of episodic and relational value?

Baumann, Jasmin; Le Meunier-FitzHugh, Kenneth - In: AMS review : official publication of the Academy of … 4 (2014) 1/2, pp. 5-20

Persistent link: https://www.econbiz.de/10010378851

The challenge of communicating reciprocal value promises : buyer-seller value proposition disparity in professional services

Baumann, Jasmin; Le Meunier-FitzHugh, Kenneth; Wilson, Hugh - In: Industrial marketing management : the international … 64 (2017), pp. 107-121

Persistent link: https://www.econbiz.de/10011738398

Customer’s potential value : the role of learning

Komulainen, Hanna; Mainela, Tuija; Tähtinen, Jaana - In: Journal of business market management : JBM 6 (2013) 1, pp. 1-21

Current views on value creation emphasize the role of the customer, mutual investments, and value co-creation. Nevertheless, at present the customer-focused research concentrates on value expectations and value experiences as outcomes but disregards the analysis of potential value that is...

Persistent link: https://www.econbiz.de/10009761863

The role of learning in value co-creation in new technological B2B services

Komulainen, Hanna - In: The journal of business & industrial marketing 29 (2014) 3, pp. 238-252

Persistent link: https://www.econbiz.de/10010345207

Theory and practice of value co-creation in B2B systems

Kohtamäki, Marko; Rajala, Risto - In: Industrial marketing management : the international … 56 (2016), pp. 4-13

Persistent link: https://www.econbiz.de/10011531217

Provider and relational determinants of customer solution performance

Powers, Thomas L.; Sheng, Shibin; Li, Julie Juan - In: Industrial marketing management : the international … 56 (2016), pp. 14-23

Persistent link: https://www.econbiz.de/10011531222

The effect of equity on value co-creation in business relationships

Gupta, Samir; Zhou, Jing; Feng, Shanfei; Nyadzayo, … - In: The journal of business & industrial marketing 37 (2022) 2, pp. 385-401

Persistent link: https://www.econbiz.de/10012798429

Value co-creation in industrial AI : the interactive role of B2B supplier, customer and technology provider

Li, Shuyang; Peng, Guochao; Xing, Fei; Zhang, Jun; … - In: Industrial marketing management : the international … 98 (2021), pp. 105-114

Persistent link: https://www.econbiz.de/10013206360

Value co-creation, dynamic capabilities and customer retention in industrial markets

Preikschas, Michael W.; Cabanelas, Pablo; Rüdiger, Klaus; … - In: The journal of business & industrial marketing 32 (2017) 3, pp. 409-420

Persistent link: https://www.econbiz.de/10011662274

Value co-creation in business-to-business and business-to-consumer service relationships

Watanabe, Yoshiaki - In: Journal of relationship marketing : innovations and … 19 (2020) 3, pp. 203-228

Persistent link: https://www.econbiz.de/10012258655

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