Value co-creation in business-to-business and business-to-consumer service relationships
Yoshiaki Watanabe
| Year of publication: |
2020
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|---|---|
| Authors: | Watanabe, Yoshiaki |
| Published in: |
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-2675, ZDB-ID 2092673-X. - Vol. 19.2020, 3, p. 203-228
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| Subject: | customer share | relational exchanges | switching costs | Value co-creation | Lieferantenmanagement | Supplier relationship management | Betriebliche Wertschöpfung | Value creation | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Kundenwert | Customer value | Wechselverhalten | Switching behaviour | Service-Dominant Logic | Service-dominant logic | B-to-B-Marketing | Business-to-business marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332667.2019.1688597 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012258655