Coombs, Timothy; Holladay, Sherry - In: Corporate Communications: An International Journal 20 (2015) 2, pp. 144-162
assets by creating a challenge crisis. A CSR-based challenge occurs when stakeholders redefine a corporation’s current … escalate into a crisis. CSR becomes a leverage point for stakeholders seeking to engage in a challenge crisis. As corporations … exists and threats a corporation – it is a crisis risk. The primary manifestation of CSR as a crisis risk is the challenge …
