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The role of internal branding...
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China
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Liu, Gordon
64
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Chapleo, Chris
28
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14
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8
Liston-Heyes, Catherine
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Peking University Global Health and Development Forum: Human Health and Medical Innovation in the Era of Low Carbon Economy <2021, Peking>
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Journal of business ethics : JOBE
11
China economic review : an international journal
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6
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5
Journal of marketing for higher education
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3
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Decentralization and the social economics of development : lessons from Kenya
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ECONIS (ZBW)
97
RePEc
14
Other ZBW resources
13
BASE
8
OLC EcoSci
8
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1
Proactive entrepreneurial behaviour, market orientation, and innovation outcomes : a study of small- and medium-sized manufacturing firms in the UK
Liu, Gordon
;
Ko, Wai Wai
;
Ngugi, Isaac K.
;
Takeda, Sachiko
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1980-2001
Persistent link: https://www.econbiz.de/10011773814
Saved in:
2
How and when socially entrepreneurial nonprofit organizations benefit from adopting social alliance management routines to manage social alliances?
Liu, Gordon
;
Ko, Wai Wai
;
Chapleo, Chris
- In:
Journal of business ethics : JOBE
151
(
2018
)
2
,
pp. 497-516
Persistent link: https://www.econbiz.de/10011910885
Saved in:
3
Managing employee attention and internal branding
Liu, Gordon
;
Ko, Wai Wai
;
Chapleo, Chris
- In:
Journal of business research : JBR
79
(
2017
),
pp. 1-11
Persistent link: https://www.econbiz.de/10011745099
Saved in:
4
Employee participation in cause-related marketing strategies : a study of management perceptions from British consumer service industries
Liu, Gordon
;
Liston-Heyes, Catherine
;
Ko, Wai Wai
- In:
Journal of business ethics : JOBE
92
(
2010
)
2
,
pp. 195-210
Persistent link: https://www.econbiz.de/10003959439
Saved in:
5
Organizational learning and marketing capability development : a study of the charity retailing operations of British social enterprise
Liu, Gordon
;
Ko, Wai Wai
- In:
Nonprofit and voluntary sector quarterly
41
(
2012
)
4
,
pp. 580-608
Persistent link: https://www.econbiz.de/10009579847
Saved in:
6
An analysis of cause-related marketing implementation strategies through social alliance : partnership conditions and strategic objectives
Liu, Gordon
;
Ko, Wai Wai
- In:
Journal of business ethics : JOBE
100
(
2011
)
2
,
pp. 253-281
Persistent link: https://www.econbiz.de/10009162102
Saved in:
7
Social alliance and employee voluntary activities : a resource-based perspective
Liu, Gordon G.
;
Ko, Wai Wai
- In:
Journal of business ethics : JOBE
104
(
2011
)
2
,
pp. 251-268
Persistent link: https://www.econbiz.de/10009406643
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8
Strategic orientation and social enterprise performance
Liu, Gordon
;
Takeda, Sachiko
;
Ko, Wai Wai
- In:
Nonprofit and voluntary sector quarterly
43
(
2014
)
3
,
pp. 480-501
Persistent link: https://www.econbiz.de/10010378589
Saved in:
9
Strategic direction of corporate community involvement
Liu, Gordon
;
Eng, Teck Yong
;
Ko, Wai Wai
- In:
Journal of business ethics : JOBE
115
(
2013
)
3
,
pp. 469-487
Persistent link: https://www.econbiz.de/10009787963
Saved in:
10
Understanding the process of knowledge spillovers : learning to become social enterprises
Ko, Wai Wai
;
Liu, Gordon
- In:
Strategic entrepreneurship journal : SEJ
9
(
2015
)
3
,
pp. 263-285
Persistent link: https://www.econbiz.de/10011490082
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