Narrow search
Showing 21 - 30 of 12,747
Cover Image
Universal emotional arc structure in advertisements and their favorability
Ghosh, Aruni; Deb, Madhurima - In: European journal of marketing 56 (2022) 4, pp. 1232-1267
Persistent link: https://www.econbiz.de/10013350959
Cover Image
Analysis on consumer behavior model for storytelling advertising of hight-tech products : focusing on identification and empathic response
Chin, Hong Kun; Min, Byueong-hyun; Kim, Jae Young - In: Economics & finance notes 12 (2023) 1, pp. 45-54
Persistent link: https://www.econbiz.de/10014381147
Cover Image
Fast-food restaurant advertising on television and its influence on childhood obesity
Chou, Shin-yi; Rashad, Inas; Grossman, Michael - In: The journal of law & economics 51 (2008) 4, pp. 599-618
Persistent link: https://www.econbiz.de/10003808633
Cover Image
Understanding the role of spokesperson voice in broadcast advertising
Dahl, Darren W. - In: Sensory marketing : research on the sensuality of products, (pp. 169-182). 2010
Persistent link: https://www.econbiz.de/10003933275
Cover Image
The role of TV commercial visuals in forming memorable and impressive destination images
Pan, Steve - In: Journal of travel research : a quarterly publication of … 50 (2010/11) 2, pp. 171-185
Persistent link: https://www.econbiz.de/10008904597
Cover Image
Essays in the economics of obesity
Rashad, Inas - 2004
Persistent link: https://www.econbiz.de/10003383775
Cover Image
Message strategies in direct-to-consumer pharmaceutical advertising : a content analysis using Taylor's six-segment message strategy wheel
Tsai, Wan-hsiu; Lancaster, Alyse R. - In: Health marketing quarterly 29 (2012) 3, pp. 239-255
Persistent link: https://www.econbiz.de/10009657673
Cover Image
Does the context really matter, and for whom? : explaining the effects of program liking for an advertiser funded program
Verhellen, Yann; Pelsmacker, Patrick de; Dens, Nathalie - In: Advertising in new formats and media : current research …, (pp. 291-306). 2016
Persistent link: https://www.econbiz.de/10011473427
Cover Image
It's not whether you win or lose : it's how the game is played
Bee, Colleen C.; Madrigal, Robert - In: Journal of advertising : official publication of the … 41 (2012) 1, pp. 47-58
Persistent link: https://www.econbiz.de/10009536715
Cover Image
Fast-food restaurant advertising on television and its influence on childhood obesity
Chou, Shin-yi; Rashad, Inas; Grossman, Michael - 2005
Persistent link: https://www.econbiz.de/10003262037