Understanding the role of spokesperson voice in broadcast advertising
Year of publication: |
2010
|
---|---|
Authors: | Dahl, Darren W. |
Published in: |
Sensory marketing : research on the sensuality of products. - New York [u.a.] : Routledge, ISBN 978-1-84169-889-2. - 2010, p. 169-182
|
Subject: | Fernsehwerbung | Television advertising | Werbepsychologie | Psychology of advertising |
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