Understanding the role of spokesperson voice in broadcast advertising
Darren W. Dahl
| Year of publication: |
2010
|
|---|---|
| Authors: | Dahl, Darren W. |
| Published in: |
Sensory marketing : research on the sensuality of products. - New York [u.a.] : Routledge, ISBN 978-1-84169-889-2. - 2010, p. 169-182
|
| Subject: | Fernsehwerbung | Television advertising | Werbepsychologie | Psychology of advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003933275