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Fast-Food Restaurant Advertising on Television and its Influence on Childhood Obesity

Chou, Shin-Yi - 2020

Childhood obesity around the world, and particularly in the United States, is an escalating problem that is especially detrimental as its effects carry on into adulthood. In this paper we employ the 1979 Child-Young Adult National Longitudinal Survey of Youth and the 1997 National Longitudinal...

Persistent link: https://www.econbiz.de/10012831001

Fast-Food Restaurant Advertising on Television and Its Influence on Childhood Obesity

Chou, Shin-Yi - 2005

Persistent link: https://www.econbiz.de/10012466792

Fast-Food Restaurant Advertising on Television and its Influence on Childhood Obesity

Chou, Shin-Yi; Kelly, Inas; Grossman, Michael - 2007

Childhood obesity around the world is an escalating problem that is especially detrimental as its effects carry on into adulthood. In this paper we employ the 1979 Child-Young Adult National Longitudinal Survey of Youth and the 1997 National Longitudinal Survey of Youth to estimate the effects...

Persistent link: https://www.econbiz.de/10014048316

Search engine advertising effectiveness in a multimedia campaign

Zenetti, German; Bijmolt, Tammo H. A.; Leeflang, Peter; … - In: International journal of electronic commerce : IJEC 18 (2013/14) 3, pp. 7-38

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Switching before the pitch : exploring television channel changing before the ads even start

Kent, Robert J. - In: Journal of marketing communications 19 (2013) 5, pp. 377-386

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Is children's understanding of nontraditional advertising comparable to their understanding of television advertising?

Owen, Laura J.; Lewis, Charlie; Auty, Susan; Buijzen, Moniek - In: Journal of public policy & marketing : JPP & M ; an … 32 (2013) 2, pp. 195-206

Persistent link: https://www.econbiz.de/10010228560

Socio-economic factors and impact of television advertising on children in the Middle East

Nassar, Mohamed A.; Abou Seido, Noor O.; Al Zain, … - In: Middle East journal of management : MEJM 2 (2015) 3, pp. 195-211

Persistent link: https://www.econbiz.de/10011503521

Perception of television advertising from China's young generation

Li, Lijie; Scaringella, Laurent - In: The journal of applied business research 30 (2014) 4, pp. 1031-1052

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Effectiveness of advertising formats in television

Martin-Santana, Josefa D.; Reinares-Lara, Eva; … - In: International journal of internet marketing and … 9 (2015) 2, pp. 85-102

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Examining the impact of television-program-induced emotions on online word-of-mouth toward television advertising

Nian, Tingting; Hu, Yuheng; Chen, Cheng - In: Information systems research : ISR 32 (2021) 2, pp. 605-632

Persistent link: https://www.econbiz.de/10012599905