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Pelsmacker, Patrick de
63
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58
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46
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44
Boje, David M.
38
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36
Eisend, Martin
35
Dens, Nathalie
33
Diehl, Sandra
31
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27
Septianto, Felix
27
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27
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26
Terlutter, Ralf
25
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24
Kirchler, Erich
23
Kaiser, Harry M.
22
Huber, Frank
21
Nilssen, Tore
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Gröppel-Klein, Andrea
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20
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20
Sørgard, Lars
20
Varan, Duane
20
Dahlén, Micael
19
Mueller, Barbara
19
Nufer, Gerd
19
Rosengren, Sara
19
Chan, Kara
18
Hudders, Liselot
18
Kind, Hans Jarle
18
Yoon, Sukki
18
Geuens, Maggie
17
Matthes, Jörg
17
Muehling, Darrel D.
17
Mullainathan, Sendhil
17
Phau, Ian
17
Romaniuk, Jenni
17
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Shaker Verlag
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2
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2
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Journal of advertising research
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262
Journal of business research : JBR
243
International journal of advertising : the quarterly review of marketing communications
226
International journal of advertising : the review of marketing communications
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202
Psychology & marketing
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Marketing : ZFP ; journal of research and management
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Health marketing quarterly
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Young consumers : insight and ideas for responsible marketers
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Journal of marketing
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International journal of hospitality management
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Marketing intelligence & planning
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The journal of brand management : an international journal
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Springer eBook Collection
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Tourism management : research, policies, practice
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Asia Pacific journal of marketing and logistics
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Journal of current issues and research in advertising
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Journal of the Academy of Marketing Science
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NBER working paper series
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Journal of global marketing
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41
2017 Wagner Prize finalist Carbajal et al./Turner Broadcasting System
Labe, Russell P.
;
Milne, R. John
- In:
Interfaces : the INFORMS journal on the practice of …
48
(
2018
)
5
,
pp. 402
Persistent link: https://www.econbiz.de/10011950468
Saved in:
42
Advertising's impact on pre-schoolers' brand knowledge and materialism
Watkins, Leah
;
Aitken, Robert
;
Robertson, Kirsten
; …
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 583-591
Persistent link: https://www.econbiz.de/10011620097
Saved in:
43
Impact of political television advertisements on viewers' response to subsequent advertisements
Fossen, Beth L.
;
Mallapragada, Girish
;
De, Anwesha
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 305-324
Persistent link: https://www.econbiz.de/10012504957
Saved in:
44
The impact of informational and emotional television ad content on online search and sales
Guitart, Ivan A.
;
Stremersch, Stefan
- In:
Journal of marketing research
58
(
2021
)
2
,
pp. 299-320
Persistent link: https://www.econbiz.de/10012492707
Saved in:
45
TV advertising and online sales : a case study of intertemporal substitution effects for an online travel platform
Lambrecht, Anja
;
Tucker, Catherine
;
Zhang, Xu
- In:
Journal of marketing research
61
(
2024
)
2
,
pp. 248-270
Persistent link: https://www.econbiz.de/10014584195
Saved in:
46
Ad typicality judgments in the processing of creative television ads
Peterson, Mark
;
Malhotra, Naresh K.
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 288-316
Persistent link: https://www.econbiz.de/10014234025
Saved in:
47
Investigating the impact of television advertising and eWOM on brand equity creation
Ruzzier, Maja Konečnik
;
Petek, Nusa
- In:
Market : review for marketing theory and practice
34
(
2022
)
2
,
pp. 127-143
Persistent link: https://www.econbiz.de/10013535721
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48
Digital engagement with Super Bowl commercials : analysing likeability, length, and mood
Loveland, Karen Ann
;
Smith, Katherine Taken
;
Smith, L. …
- In:
International journal of sport management and marketing …
23
(
2023
)
4
,
pp. 275-289
Persistent link: https://www.econbiz.de/10014311030
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49
Der Aufbau von Erlebniswelten im Marketing
Holland, Heinrich
;
Hofem, Andreas
- In:
Dialogmarketing Perspektiven 2012/2013 : Tagungsband ; …
,
(pp. 115-133)
.
2013
Persistent link: https://www.econbiz.de/10009783689
Saved in:
50
When consumers and brands talk : storytelling theory and research in psychology and marketing
Woodside, Arch G.
;
Sood, Suresh
;
Miller, Kenneth E.
- In:
Psychology & marketing
25
(
2008
)
2
,
pp. 97-145
Persistent link: https://www.econbiz.de/10003735801
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