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Corporate name changes are relatively common events, with some evidence suggesting that name changes are strategic in nature. Although prior research has examined the effect of name changes on the firm, these studies have focused primarily on the stock price reaction to name changes. Such a...
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community involvement) on brand awareness within the insurance sector in Zimbabwe. Data was gathered from 350 insurance … social responsibility and brand awareness in sectors other than the insurance sector. Thus, insurance firms are advised to …
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