Strategic corporate communication and impact in Indian service sector
Mala Sinha (Faculty of Management Studies, University of Delhi, Delhi, India), and Perveen Bhatia (Department of Commerce, PGDAV College, University of Delhi, Delhi, India)
| Year of publication: |
2016
|
|---|---|
| Authors: | Sinha, Mala ; Bhatia, Perveen |
| Published in: |
Corporate communications : an international journal. - Bingley : Emerald Publishing Limited, ISSN 1356-3289, ZDB-ID 1334346-4. - Vol. 21.2016, 1, p. 120-140
|
| Subject: | Message | Corporate communication | Impact | Reputation | Strategic | Medium | Öffentlichkeitsarbeit | Public relations | Indien | India | Dienstleistungssektor | Service industry | Strategisches Management | Strategic management | Firmenimage | Corporate reputation | Interne Kommunikation | Internal communication | Kommunikation | Communication |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/CCIJ-05-2015-0028 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011460439