Anupindi, Ravi; Dada, Maqbool; Gupta, Sachin - In: Marketing Science 17 (1998) 4, pp. 406-423
The occurrence of temporary stock-outs at retail is common in frequently purchased product categories. Available empirical evidence suggests that when faced with stock-outs, consumers are often willing to buy substitute items. An important implication of this consumer behavior is that observed...