Develop the skills and capabilities quickly becoming essential in the new marketing paradigm The Rise of the Platform Marketer helps you leverage the "always-on" consumer to deliver more personalized engagements across media, channels, and devices. By managing these interactions at scale...

Cover -- Title Page -- Copyright -- Contents -- Preface -- Acknowledgments -- About the Author -- Introduction: My Business Journey -- Part I The Old Rules -- Chapter 1 Your Business and Products -- What is Your Business? -- The Definition of a Business -- Choosing the Right Product or Service...

"Sales handles: - Author's Platform: Through the success of Wealth Dragons and the popularity of The Wealth Dragon Way, the author has established a viable and successful platform. Wealth Dragons run seminars throughout the year in numerous countries. They have daily and weekend courses that are...