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Who are you and what do you value? : investigating the role of personality traits and customer-perceived value in online customer engagement
Marbach, Julia; Raquel, Cristiana; Nunan, Daniel - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 502-525
Persistent link: https://www.econbiz.de/10011483111
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Impacts of personality traits on consumer innovation success
Stock-Homburg, Ruth; Hippel, Eric von; Gillert, Nils Lennart - In: Research policy : policy, management and economic … 45 (2016) 4, pp. 757-769
Persistent link: https://www.econbiz.de/10011598214
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Einzigartigkeit von Konsumenten und Marken: eine Symbiose der Eigenschaften
Franck, Anja - 2017
Persistent link: https://www.econbiz.de/10011987948
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Consumption-focused self-expression word of mouth : a new scale and its role in consumer research
Saenger, Christina; Thomas, Veronica L.; Johnson, … - In: Psychology & marketing 30 (2013) 11, pp. 959-970
Persistent link: https://www.econbiz.de/10010206848
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Psychological ownership : scale development and validation in the Indian context
Shukla, Amit; Singh, Shailendra - In: International journal of Indian culture and business … 10 (2015) 2, pp. 230-251
Persistent link: https://www.econbiz.de/10011511117
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Measuring users' value experience on a travel website (e-value) : what value is cocreated by the user?
Mohd-Any, Amrul Asraf; Winklhofer, Heidi; Ennew, … - In: Journal of travel research : a quarterly publication of … 54 (2015) 4, pp. 496-510
Persistent link: https://www.econbiz.de/10011296030
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Can the customer's value co-creation behavior be measured? : validating a measurement scale based on the customer's perspective
Vega Vázquez, Manuela; Revilla Camacho, Maria Angeles; … - In: Revue Gestion 2000 : management & prospective 32 (2015) 2, pp. 33-47
Persistent link: https://www.econbiz.de/10011891105
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Developing a multi-dimensional measure of hotel brand customers' online engagement behaviors to capture non-transactional value
Shin, Hakseung; Perdue, Richard R. - In: Journal of travel research : a quarterly publication of … 62 (2023) 3, pp. 593-609
Persistent link: https://www.econbiz.de/10014245435
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How can a quantitative analysis of Kano's model be improved further for better understanding of customer needs?
Kirgizov, Ulugbek Abdumalikovich; Kwak, Choonjong - In: Total quality management & business excellence 33 (2022) 14, pp. 1605-1624
Persistent link: https://www.econbiz.de/10013415859