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Product involvement/brand loyalty: is there a link?

Quester, Pascale; Lin Lim, Ai - In: Journal of Product & Brand Management 12 (2003) 1, pp. 22-38

In an empirical examination of the link between product involvement and brand loyalty, a convenience sample of 253 … research to be associated with contrasted levels of involvement. The factor structure of involvement was found to vary between … the two product categories (sneakers and pens). Furthermore, the link between product involvement and brand loyalty was …

Persistent link: https://www.econbiz.de/10014895752

Promoting customers’ involvement with service brands: evidence from coffee shop customers

Kim, Soon-Ho; Lee, Seonjeong (Ally) - In: Journal of Services Marketing 31 (2017) 7, pp. 733-744

involvement, based on involvement theory and symbolic interaction theory as theoretical backgrounds. Design …/Methodology/approach This study investigated how service brand loyalty can be enhanced through customer involvement, based on involvement theory … service value influenced both service brand involvement and service brand-decision involvement. However, self-congruity only …

Persistent link: https://www.econbiz.de/10014906011

Diseño de un layout de planta: Marmicoc Argentina S.A.

Yacuzzi, Enrique; Pinchuk, Diego; Wood, Rodolfo; … - 2009

Persistent link: https://www.econbiz.de/10010323256

Modularity and innovation in complex systems

Ethiraj, Sendil K.; Levinthal, Daniel - 2003

The problem of designing, coordinating, and managing complex systems has been central to the management and organizations literature. Recent writings have tended to offer modularity as, at least, a partial solution to this design problem. Two unifying themes characterize the extant literature on...

Persistent link: https://www.econbiz.de/10010328422

Some facets of human resource management in the industrial organizations in Bulgaria after the privatization

Dimitrov, Kiril - In: Economic alternatives (2008) 2, pp. 51-60

The current article presents a part of the results of empirical survey, conducted to explore the condition of human resource management in the privatized industrial organizations in our country. The generated results may assist the surveyed companies’ managers in their pursuit of high level...

Persistent link: https://www.econbiz.de/10011995126

Assessing the origins, evolution and prospects of the literature on dynamic capabilities: A bibliometric analysis

Albort-Morant, Gema; Leal-Rodríguez, Antonio L.; … - In: European Research on Management and Business Economics … 24 (2018) 1, pp. 42-52

The purpose of this study is to serve as orientation and guidance to academics that are starting or currently developing their research within the field of dynamic capabilities, in order to enhance their knowledge about which are the key scientific journals, authors and articles shaping this...

Persistent link: https://www.econbiz.de/10012115937

A proposed instrument for assessing organizational citizenship behavior in BFSI companies in India

Habeeb, Shaad - In: Cogent Business & Management 6 (2019), pp. 1-20

Though Organizational Citizenship Behavior is unenforceable by the organization, it promotes the effective functioning of the organization through a discretionary individual behavior of employees. In this regard, Organizational Citizenship Behavior contributes to the organization in many ways....

Persistent link: https://www.econbiz.de/10012117424

Decision Structures in Franchise Systems of the Plural Form

Kranz, Sebastian; Lewin-Solomons, Shira B. - 2008

Many successful franchise chains directly own a positive fraction of stores --- a structure referred to as plural form. We propose that this ownership structure is chosen as a commitment not to expropriate franchisees. The theoretical model is based on an empirical analysis of contract and...

Persistent link: https://www.econbiz.de/10010264919

Relationships between quality management, innovation and performance: A literature systematic review

García-Fernández, Maríano; Claver Cortés, Enrique; … - In: European Research on Management and Business Economics … 28 (2022) 1, pp. 1-20

The aim of this paper is to carry out a systematic literature review about the relationships between quality management, innovation, and performance. For that end, a search was carried out in the Web of Science and Scopus databases, and 172 articles were selected. Results show that there is a...

Persistent link: https://www.econbiz.de/10014525653

Maximizing employee engagement through artificial intelligent organizational culture in the context of leadership and training of employees: Testing linear and non-linear relations...

Rožman, Maja; Tominc, Polona; Milfelner, Borut - In: Cogent Business & Management 10 (2023) 2, pp. 1-30

The paper's main aim is to analyze five constructs of organizational culture, AI-supported leadership, AI-supported appropriate training of employees, teams' effective performance, and employee engagement, and their relationship through the prism of artificial intelligence on a sample of large...

Persistent link: https://www.econbiz.de/10014527328