Cho, Insu; Kichul Kim, Joseph; Park, Heejun; M. Lee, Sang - In: Industrial Management & Data Systems 114 (2014) 9, pp. 1360-1377
Purpose – The purpose of this paper is to derive and empirically test a theoretically grounded model of motivations (socializing, entertainment, self-expression, and information seeking) that lead to the use of Facebook Places. Store atmosphere factors (ambient, design, and social factors)...