Pricing research suggests incentive-compatible evaluations when consumers’ situation-specific WTP is to be elicited. Especially, the lottery-based Becker-DeGroot-Marschak-mechanism (BDM) is recommended, as it seems to outperform other elicitation methods. In this study, the BDM was used to...

In a controlled domain replication of the well-established prize decoy experiment, we provide new evidence for the recently disputed robustness of asymmetric dominance effects (ADEs). Specifically, using real choices between – according to pretests – meaningful options that trigger tradeoff...