The company’s success depends much on the employees contribute. But finding the right employees and tie them to the company over a long period is not easy. The competition on the job market becomes harder and harder. Also the conceptions concerning the ideal employer are becoming much more...

The following article focuses the communication between project sponsors and civil society in large-scale projects, mainly in terms of industry and infrastructure. First, the actors of civil society and public are discussed within the context of social theory by Jürgen Habermas. In this...

Trade fairs need the media, and the media needs trade fairs. Trade fairs are events that attract extensive media coverage, and thus also many journalists. This is why the PR work of trade fair companies is a multifaceted field, which must take into account a variety of influential factors....

Diversity becomes increasingly important for German companies. Accordingly, the topic stands out prominently in company communications. If diversity has such a high importance it will be assumed that diversity should exist particularly on executive board level. After all, this body leads...

Shopping is an adventure. Not only flagship-stores, but also ordinary supermarkets around the corner can deliver excellent shopping experience by using appealing digital instruments, for example by applying digital signage. The number of digital screens at the point of sale is ever increasing in...

The commercial spreading of the internet and with it the two-way communication between customers and companies as well as among customers poses a multitude of challenges for companies, particularly consumer goods manufacturers. Companies are confronted with the necessity to interact especially...