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This study examines the impact of facilitated business-to-business (B2B) word-of-mouth (WOM) on participants' information transmission decisions. We also examine characteristics of WOM participants and determine the types of participants who spread information. Understanding WOM participants'...
Persistent link: https://www.econbiz.de/10009446433
Purpose: The purpose of this paper is to analyze the reasons that plagiarism in online literature is so hard to control in China, and it will conclude with a clear solution for the future. Design/methodology/approach: This paper begins its research with the statistics and analysis of plagiarism...
Persistent link: https://www.econbiz.de/10012078797
Purpose: This paper discusses how the features of blockchain technology impact supply chain transparency through the lens of the information security triad (confidentiality, integrity and availability). Ultimately, propositions are developed to encourage future research in supply chain...
Persistent link: https://www.econbiz.de/10012540145
Facilitated business-to-business (B2B) word-of-mouth (WOM) is becoming an important marketing tactic. A paucity of academic research has measured the effectiveness of facilitated B2B WOM. Previous research has also failed to adequately measure its effectiveness on target audiences' purchase...
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User engagement with products in the forms of clicks and likes is a key success factor for social commerce websites. Motivated by a lack of understanding on user engagement with identity-relevant products, we examine how it evolves as a function of existing likes at a fashion-focused social...
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