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Due to the continuous growing of information exchange in the Internet, commercial web sites have started to include …
Persistent link: https://www.econbiz.de/10011984974
The use of the Internet as a shopping channel is becoming very important in the world of business. Marketers are … offered to current ones. Consumers are discovering the Internet's possibilities and are starting to shop outside the physical … world.From a theoretical approach, this paper presents a critical review of the Internet as a shopping channel by comparing …
Persistent link: https://www.econbiz.de/10013098228
The goal of this research is to identify determinants of internet Corporate Social Responsibility communication of 41 … (OLS) on variables presented in the literature as determinants of firm internet communication and led to the formulation of …
Persistent link: https://www.econbiz.de/10013067765
This research identifies determiners of internet Corporate Social Responsibility (CSR) communication of the 53 French … sample according to the intensity of their responsible communication on the Internet. Then, we test a set of hypotheses to … highlight the explanatory variables of the communication level on the Internet of the responsible enterprise. The results …
Persistent link: https://www.econbiz.de/10013003770
Due to the continuous growing of information exchange in the Internet, commercial web sites have started to include …
Persistent link: https://www.econbiz.de/10011954235
El imparable crecimiento del intercambio de información en internet ha fomentado que los sitios web comerciales, además … Internet, commercial web sites have started to include online tools to allow consumer interaction in them. Thus, when visiting …
Persistent link: https://www.econbiz.de/10010850482
Insurance system in Romania is carried out with a constant natural activity, evolving quite honorably these times. This is largely due to the difficulty with which insurance is sold in normal economic conditions when it comes to prosperity. Although psychologists, led by Maslow believes that the...
Persistent link: https://www.econbiz.de/10010607214
Internet: A research overview and the path forward” and offer an appraisal of its merits as well as thoughts for further … inclusion or exclusion of these phenomena may imply for future research. Findings: The Internet and internationalization … advanced ICTs, builds on the underpinning Internet technology, and has transformative effects on the way in which …
Persistent link: https://www.econbiz.de/10014090018
The digital environment, which includes the Internet and social networks, is propitious for digital marketing. However …
Persistent link: https://www.econbiz.de/10014388517
We introduce a new stylised simulation model that combines transactional and relationship marketing aspects. A multi-branded offer from multiple companies that generates attraction and retention potential is confronted to a multisegmented demand with specific dual response behaviour. Dynamic...
Persistent link: https://www.econbiz.de/10005449444