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The strategies of internationalization have been one of hottest topics in managerial literature in the last decade. Interestingly to notice how deep and unexpected changes have challenged the mainstream of international management theories. This paper illustrates a framework and some preliminary...
Persistent link: https://www.econbiz.de/10014037910
International brand alliances have received increasing attention from academics and practitioners because many firms choose these alliances to enter overseas markets. The author reviewed two international brand alliance decisions facing a firm: the brand alliance structure and the selection of a...
Persistent link: https://www.econbiz.de/10014109119
through the creation of long-lasting designs that improve resource efficiencies. In this light, this research critically … and reuse of materials in business and industry. In conclusion, this research implies that closed loop and product service …
Persistent link: https://www.econbiz.de/10014116520
development of research on advanced information and communication technologies (ICTs) in international marketing. Design/methodology … Internet: A research overview and the path forward” and offer an appraisal of its merits as well as thoughts for further … inclusion or exclusion of these phenomena may imply for future research. Findings: The Internet and internationalization …
Persistent link: https://www.econbiz.de/10014090018
-impact and influential research publications that will ultimately add value to society. The findings of this research suggest … as with research institutions in order to improve their academic branding. These issues imply that tomorrow’s HEIs ought …
Persistent link: https://www.econbiz.de/10014103290
cross-sectional design constrain implications. Future research employing probability sampling, multiple decision contexts …
Persistent link: https://www.econbiz.de/10014360522
. Design/Methodology/Approach – The study uses the SPSS 26.0 and AMOS 26.0 statistical packages to analyze a sample of 328 … high involvement, increasing experience with tourism has little influence on the intention to visit.Research Implications … destination. The implications of this study for future research are discussed …
Persistent link: https://www.econbiz.de/10014360843
, entitled; “Sustainable Approaches and Business Challenges in Times of Crisis”. I am very pleased to announce that this title …
Persistent link: https://www.econbiz.de/10014343881
possibility of implementing it in Romania. In order to achieve these objectives, the research was conducted using analysis of … research, having as interviewees, experts from the airline industry and from tourism organizations in Romania. …
Persistent link: https://www.econbiz.de/10014474871
of 318 exporting companies in Brazil. The research model is tested using structural equation modelling, specifically the …
Persistent link: https://www.econbiz.de/10013407381